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It is becoming the norm for adults to freely walk into a sex toy and adult sex accessories shop to purchase sex toys of their choice without stress and harassment. This goes to indicate that the business is indeed a thriving business. It is important to point out that the sex toy store business is one business that can`t go out of fashion simply because of the role it plays in society. Setting up the business can be profitable for, someone, who is skilled in the trade and who has business perseverance and smartness.

The following include steps on how to start a sex shop:

  • Draw up a business plan– It`s the single, most important step for a business. The business plan should include the name you`ve chosen for the business, the definition of the business, funding, plan of action, future vision, the location, and all pertinent research you have done regarding the industry and other local sex shop businesses. Remember to choose a name you can advertise that is comfortable to society.


  • Apply for financingunless you have the financial ability to fund your new sex shop. Your personal bank should be a good place to start. Furthermore, inquire about a business checking account and information for customer credit card use/merchant account.


  • Identify a good location– Obviously, you would want to avoid a location that already has a sex shop located close by. Look for a location in a mall or strip mall that already has shops that adults would frequently go such as spas, dress shops, hair salons, cinemas, or takeaway nightclubs.


  • Acquire licensingrequired to legally run your business. Check with the city administration for this information. This will depend on different cities, counties, and states. Although you will need a business license, this is important since starting a sex shop can require lots of government and council interaction. A quick letter asking for instructions on how to start a sex shop to your local government-funded small business advisory.


  • Set up wholesale accountswith adult sex shop suppliers and wholesalers. If you are in another country, then go to your local wholesale expo where they will have sales representatives who will help you with a combination of products to open your store. Stock some men`s sex toys such as prostate massagers and penis pumps. These are perfect for women to buy as gifts for men. You will also need fixtures, shelving, a cash register, office supplies, office furniture, and dressing rooms/viewing booths.


  • Hire an accountantwho`s happy to show you how to set up a sex shop and can set up a proper accounting system, some that people use are cashflow managers such as Xero, MYOB, or QuickBooks. The accountant will do your income taxes and make sure that all other taxes are paid on time.
  • Plan your store`s layout– It`s nice if the person staffing the cash register is facing the front door, so she can greet customers as they enter. Changing rooms/viewing booths should be to the rear of the store, for privacy.


  • Hire your staff– Make sure each hired employee has read your employee manual. This will assure that your sex shop is run to your specifications.


  • Use your showcase– Front windows are your best marketing tool. Place the most appealing garments in the window to attract new customers. Market your sex store through an internet site and social networking. Stage demonstrations during your grand opening or offer coupons for discounts on that day.


  • Watch your cash flow– Cashflow patterns will be used to determine the business`s financial efficiency.


  • Know your competitors in the industry– In every industry there are always brands that perform better or are better regarded by customers and the public than others. It is important to conduct research to identify your customers to be one step ahead.



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